with Dylan Dahlquistdylanquestdigital ( at ) gmail.com Google’s Advertising platform is versatile, far-reaching, and pretty confusing. Sometimes getting a clear return on ad spend can feel closer to wizardry than science, but that’s why Dylan has spent years figuring out methods for businesses and organizations to grow with Google Ads. He has success managing Ad…
I caught up with Richard Tubb near the end of November. In addition to a general catch-up, we recorded a podcast on Marketing Tips! We did this after an experience we shared that resulted in extra bonus marketing for Richard – because he was prepared. It got me thinking about how being ready to take…
Karl interviews co-host James Kernan on his new book, Tech Up or Lose Out. James is the editor and publisher of the book. And, of course, he wrote a good deal of it. James calls this book the Entrepreneurs Guide to IT. The target audience is small business – not just IT businesses. You might,…
Host James Kernan interviews Sarah Hansen on Social Media Marketing. Sarah runs Hansen Collective, a firm that uses online marketing expertise to help both international and domestic clients, while also fostering a community and educating her audience on creating effective social media strategies for personal brands and businesses alike. Hansen Collective combines modern social media…
Karl interviews Manuel Palachuk, author and coach. Manuel is introducing a new kind of interactive event call The IT Confidential. See https://theitconfidential.com. The new venture is a bit like a webinar/podcast with a major twist: A live audience. The goal is to take a hard look at some issues that others are not talking about…
Karl caught up with Chris Timm from Sondela Consulting. Chris has a long history in the SMB IT community. He is a former MSP owner and spent a few years at Autotask. Today Chris is a coach and thought leader around making the most of your PSA. He runs a podcast with Rayanne Buchianico at…
Using LinkedIn to Generate Leads for MSPs with Nathaniel Freedman, Tech Pro Marketing Karl interviews Nathaniel Freedman, CEO of Tech Pro Marketing. As Nate says: You don’t want marketing help from just anyone — you want it from someone who is focused exclusively on using MSP Marketing to help MSPs generate leads. Tech Pro Marketing is…
Karl caught up with coach Erick Simpson (www.ericksimpson.com). He works with a lot of partners, and we talk about what partners are experiencing as the extended “work from home” world evolves. Luckily, many IT service providers are thriving and doing well helping their clients to be successful. That is a great example of technology that…
Karl interviews Ben Niernberg from MNJ Technologies. MNJ is an MSP that also helps other MSPs resell phone services and Internet connectivity. Ben currently oversees all sales, marketing, services and vendor management relations for MNJ Technologies. Before joining MNJ, he spent a decade at Canon Solutions America, a subsidiary of Canon USA Company, where he…
Host Amy Babinchak interviews Josh Barker from TechRug (the Technology Risk Underwriting Group). Their topic is: The Insurance Landscape for MSP’s. Amy starts out with the big question: What’s up with the big price increases? Is it all ransomware? And just so we don’t put all the blame on the “bad guys,” Amy and Josh…
