I had a great chat with my old friend Nigel Moore from Australia about his new book, Package Price Profit.
(You can buy it on Amazon in paperback or Kindle edition.)
This book is a great overview of pricing and bundling options in the IT service industry. I particularly love his analogy about so-called All You Can Eat: Everything at the buffet is included. If you want us to make a special dish for you, that’s not included!
Of course Nigel is also the founder of the Tech Tribe – www.thetechtribe.com. So we chatted about that a bit.
The official book site is www.packagepriceprofit.com.