Host Karl sat down with Pete Matheson for the second time in two months. Here we get an update on Pete’s YouTube channel traffic and the lessons he’s learned. Check out Pete’s last appearance here: https://www.smbcommunitypodcast.com/2021/01/pete-matheson-using-video-to-grow-your-it-business/ Basically, Pete saw great opportunities with YouTube, so he jumped in and gave it a lot of his attention. In this podcast, he gives us...

Karl and Mike get together for an update on security. As you know, 2020 was quite a year. There was new legislation at the state and local levels, primarily in response to an explosion of sophisticated attacks of ransomware. We went into a good deal of detail on new NIST and CMMC recommendations, as well as a major update on HIPAA. Mike Semel is a noted thought leader, speaker, blogger, and best-selling author. He is the President of Semel...

Karl caught up with a fellow CompTIA Executive Committee member, Pete Busam from Equilibrium Consulting. Pete and Karl sit on the Advancing Tech Talent and Diversity E.C. Pete Busam is the founder and owner of Equilibrium Consulting, LLC, a management consulting and outsourced marketing firm specializing in assisting channel and technology services organizations with establishing partner relationships, and directing IT channel strategy,...

Host Karl interviews Paul Katzoff from White Canyon Software. White Canyon provides software to really, truly, honestly remove all the data on hard drives so it cannot be recovered. As Paul points out, we could download free tools from the internet, but “they don’t get certified for a reason – they don’t work.” Wipe Drive can erase one drive at a time, a dozen at a time, or even build a Pixi network. In...

James Kernan interviews Hartland Ross from eBridge Marketing Solutions. Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with hundreds of firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and introductions. With over 20 years of...

Karl interviews Janet Schijns from the JS Group. Janet is the CEO and Digital Ninja of JS Group, a leading go-to-market consultancy in the technology industry. She’s a former executive at Motorola, Verizon and Office Depot. Plus, Janet is the founder of Tech Worlds Half, a not-for-profit dedicated to keeping women in the technology industry. Her recent awards include: Channel Influencer of the Year Top 10 Women in Technology Top 50...

Host Karl interviews Daniel Welling from Marlow, UK. Here we look at “organic growth” vs. buying companies as a growth strategy. Which is best for you? Daniel started his career in IT in 1995, following a sales track, working for a number of VARs and quickly developing a consultative approach to new business and account management, leading to Sales Management within a few years. The urge to do more resulted in forming an IT...

Host Karl sat down with Pete to talk about promoting IT businesses. Pete started his own MSP in 2011. For the next near decade that business grew, hit and exceeded the magic £1m turnover mark (one million pounds revenue), grew to 16-staff, strong and the business brand itself became well known locally as something for other MSPs to aspire to. In early 2020 Pete exited the business to pursue other interests, including Video, and helping other...

with Dylan Dahlquistdylanquestdigital ( at ) gmail.com Google’s Advertising platform is versatile, far-reaching, and pretty confusing. Sometimes getting a clear return on ad spend can feel closer to wizardry than science, but that’s why Dylan has spent years figuring out methods for businesses and organizations to grow with Google Ads. He has success managing Ad Accounts for a variety of businesses and non-profit organizations....

I caught up with Richard Tubb near the end of November. In addition to a general catch-up, we recorded a podcast on Marketing Tips! We did this after an experience we shared that resulted in extra bonus marketing for Richard – because he was prepared. It got me thinking about how being ready to take advantage of opportunities goes a long ways. In this conversation, Richard shares some great ideas for IT professionals who want to krank...