Gil Cargill is a sales trainer and coach. In this interview he talks about the importance of business-focused communication during sales calls.
Too many technicians thing clients care about technology. They don’t. They care about how you can improve their profit, improve their productivity, or help with cashflow.
Gil gives some great tips on how to get the conversation started, and to get the prospect to buy in to a productivity audit. His approach is very conversational and is totally focused on the client rather than the technology.
Gil gives his email in the video. I’ll just list his web site and phone number below.
Web Site: http://www.gilcargill.com
Check out the interview here:
This interview is 30 minutes.